Some villagers in previous Animal Crossing games notably had their personalities changed to smug for New Leaf. So far there have been 38 smug villagers throughout the game, making them the least common male personality. They wake up at 7AM and sleep at 2AM in New Horizons. Smug villagers will also occasionally flirt with the player. In the Happy Home Paradise expansion to New Horizons, they appear to be into music, as they will bring up how their roommate can't sleep due to them incessantly blasting music at night, if they have one. In HHD, Smug villagers tend to have a bigger ego and talk about how much they're cool most of the time and cooler than everyone else. They seem to be a mix between all personality types and are lively, kind, and positive, but may come off as conceited. They are very polite, kind, and gentleman-like, and will easily get along with other villagers. Smug (ボク Boku, or キザ Kiza) (Sometimes called Prideful or Charming) is a personality introduced in New Leaf. An official name for the article's subject has not been found.

The title of this article is conjectural.

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